There may not be enough difference both are soda drinks with no sugar and no calories. To know in detail about the difference between the two, it is best to get one can of each and read the ingredients.
Coca-Cola Company had launched its zero drinks quite some back around 14 years almost; diet Coke was launched way back in the ’80s. The newest packaging is Coca-Cola zero.
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Is Diet Coke Vs Coke Zero – What Is The Difference?
It would be interesting to know what all are zero in Coke zero, which aren’t zero in the non-zero coco-cola drinks. And what about the taste? With most of the ingredients becoming zero, where does Coke zero derive its taste from?
Diet Coke and Coke zero ingredients
Diet Coke, like Coke, offers very less nutrition but a great taste sans the sugar and calories. As per company website information, a 310 ml can of diet coke contains carbonated water, caramel color, phosphoric and citric acid, aspartame (phenylalanine), flavor, sodium benzoate, caffeine, acesulfame potassium.310 ml of diet coke comprises total fat 0g, sodium 25 mg, total sugars 0g, total carbs 0g, Protein 0.1 g, no vitamins
One can of Coca-Cola Zero contains carbonated water, caramel color, phosphoric acid, aspartame, potassium benzoate (for protecting taste), natural flavors, potassium citrate, acesulfame potassium, phenylalanine. One can Coca Cola Zero comprises total fats 0g, sodium 40 mg, total carbohydrates 0g, total sugars 0 g, Protein 0 g, calories 0
Why did Coke choose to go Zero?
One question that comes to mind is why Coca Cola Company should bring out another diet version of its drink by the name of Coke zero? These can be the reasons:
Remaining new
Coca-cola has been able to remain new and not only retain but gain more market share by introducing new concepts in soda drinks in new packaging and new designs.
Many soft drink products have come and faded, but Coca-Cola has a long history and going strong for years to come. Coca-Cola introduced its diet version for a rising market showing a preference for low sugar.
Diet coke was introduced in the ’80s, but soon, other players introduced their versions of diet sodas, and there was a loss in market share.
Around 2000’ coke started working on the zero concepts and introduced several versions of the product. The newest in zero product is Coca-Cola Zero.
Repositioning
By adding zero to the name of its soft drink product, there is surely a difference in how consumers perceive the product.
The name Diet Coke appeals more to people who are following weight loss programs. Diet coke was also targeted for diabetics and those who needed to control sugar. Not so with Coke Zero.
Coke Zero appeals to a larger market, even those who are yet to start a weight loss program or yet not diabetic.
It is for people who are calorie conscious and sugar conscious but have no health complications. It is for the people who want to maintain their normal health status as well as for those who drink diet coke.
Enlarge consumer base
As compared to Diet Coke, Coke Zero appeals to a broader market segment. By repositioning its marketing strategy, the company can surely enlarge its consumer base.
If the taste is great, most people, even young adults, won’t mind having zero-calorie zero-calorie, zero-sugar. Who wants to gain sugar and calories by drinking a soda drink?
The credit mainly goes to the taste and Coca-Cola taste is one of the most guarded secrets in the world.
New pro-health soda-drink with old popular taste
Coke Zero being calorie-free and sugar-free, is marketed as better for health soda drinks by the company.
However, those who have tasted both diet coke and Coke zero say that Coke zero has the older taste of coca-cola, the nonsugar free version, which is considered the unforgettable taste of Coke.
Diet Coke, on the other hand, though also pro-health, tastes different from the old popular taste.
Health and Coke zero
Coca-Cola markets its soda drink not for health but for the excitement of taste and fizz. It does not have intended competition with fruit drinks and health beverages.
However, its diet and zero versions appeal to health-conscious people who like the taste of Coke.
